Pay per click is when advertisers pay a fee each time one of their ads are clicked. This can be done on Google, Bing, Linkedin, Facebook, Instagram etc…

Think the adverts at the top of a google search. Making sure you are at the very top of a particular search can get you the click, which could lead to sales.

While it is generally referred to as pay per click, there are other methods of paid advertising. Such as paying an amount to display your ad a certain number of times. Another option would be paying when someone takes an action, like purchasing a product, or filling in a form.