When RB Electrical started out in the EV Charging installation market they wanted to make sure customers found them first. We set up a pay per click campaign to ensure they could be found at the top of google. Ensuring their keywords were relevant, popular, and likely to be searched. We made sure they had a high quality landing page which was attractive and had links and forms to help the customers get to what they needed. In this case filling in a form which would help them secure a grant for an EV charging point.
We also ensured they had a good quality ad score so their ad clicks were a lower cost. We also ran a more locally focused campaign on Facebook for their domestic charging jobs.
This campaign was also ran simultaneously with an seo campaign so RB Electrical were also generating organic leads through google search.