PAY PER CLICK2022-08-19T10:05:47+00:00


| Google Ads | Optimisation | Lead conversion | Social Media Advertising |  Campaign Management |

Providing your business with expertise to run and manage your paid advertising campaigns. 

We run effective, well optimised pay per click campaigns to increase leads for your business. 

PPC Campaigns to grow your business:

We’ve over 10 years of running pay per click advertising campaigns for businesses. A number of our clients have effectively used these methods to increase their turnover. We’ve also saved businesses money by streamlining and optimising existing campaigns.

What is pay per click advertising?2022-08-18T15:13:47+00:00

Pay per click is when advertisers pay a fee each time one of their ads are clicked. This can be done on Google, Bing, Linkedin, Facebook, Instagram etc…

Think the adverts at the top of a google search. Making sure you are at the very top of a particular search can get you the click, which could lead to sales.

While it is generally referred to as pay per click, there are other methods of paid advertising. Such as paying an amount to display your ad a certain number of times. Another option would be paying when someone takes an action, like purchasing a product, or filling in a form.

Case Study:

When RB Electrical started out in the EV Charging installation market they wanted to make sure customers found them first. We set up a pay per click campaign to ensure they could be found at the top of google. Ensuring their keywords were relevant, popular, and likely to be searched. We made sure they had a high quality landing page which was attractive and had links and forms to help the customers get to what they needed. In this case filling in a form which would help them secure a grant for an EV charging point.

We also ensured they had a good quality ad score so their ad clicks were a lower cost. We also ran a more locally focused campaign on Facebook for their domestic charging jobs.

This campaign was also ran simultaneously with an seo campaign so RB Electrical were also generating organic leads through google search.

We run effective pay per click advertising campaigns, available as one off projects or with continued management/updates.

How it all WORKS:


It all starts with a user friendly attractive website. Allowing users to find the info, and actions they need.


Next step is to make sure when your potential customers search for your services on google they find you and not your competition. We deliver tried and tested packages.


Connecting with people who know or should know your business. Expanding through the social media networks best suited to your business.


Pay per click campaigns to generate leads. Target the best keywords and phrases for your business and direct them to the most suitable page on your site.


Increase quality traffic to your site through a targeted digital marketing campaign. Using tracking analytics to optimise your site performance and understand customer wants and behaviour.


Customers and potential clients use forms and calls to action on the website and social channels to provide you with leads.

Grow with HALIZONA:


We are a full service West Yorkshire based digital agency specialising in Word Press Web Design and Development, Search Engine Optimisation (SEO) and Social Media Marketing. Our aim is to develop your brand online to ensure your business is seen, respected, and interacted with, when, and wherever your existing or potential customers are looking.


Total Biomass Solutions

Starting in late 2020 we worked on TBS' website, branding, SEO, videos. They saw a big growth in leads generated and winning some lucrative contracts


We've recently upgraded the design and layout for TV director & producer Phil Turner's website.


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